UFC Ring Announcer Bruce Buffer Sign and Budlight sign as spokesman
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Two UFC staples came together to provide a Fulsacal partnership.
Longtime UFC ring announcer Bruce Buffer has signed with the company’s official beer sponsor, Bud Light, to become an official spokesman.
“Bruce Buffer has put a considerable effort into UFC fans over nearly 30 years and is central to some of the sport’s most epic moments,” Bud Wright’s senior vice president of marketing said in the release.
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Bruce Buffer is currently the official spokesman for Budlight. (Bad Light)
“As we continue to provide unparalleled experiences to UFC fans, it has been easy to partner with Bruce. We can’t wait to guide his energy in this partnership and answer fans’ calls right away.”
“Listen, I’m in the octagon now, it’s 30 years in February, I’ve been introducing Bud Light, I’ve been standing on their logo for years, I’ve been drinking beer for years, so now to be a Bud Light spokesman… it’s a bucket list and that’s exciting.”
Bruce Buffer will announce it before fighting Daniel Zelhoover (blue gloves) at UFC 318 on July 19, 2025 at the Smoothie King Center. (Stephen Lew / Imagn Images / Imagn)
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Buffer repeated Allen’s feelings in that partnerships were “easy.”
“When I met Bud Wright representatives and the marketing team, there was a lingering mention of the possibility, and when it finally came and the proposal was made, I’m like, ‘Yes, let’s do it.’ It’s simple.
“Or I should say it,” Buffalo continued before uttering his famous catchphrase.
Bruce Buffer will showcase the fighters before the lightweight championship match at UFC 242 at Arena, held on September 7, 2019 on Arena Integrated UAE’s Island. (Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)
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Recently retired UFC fighter Dustin Poirier is also a partner of Bud Wright, who signed with the brand last year. Bud Light became the official beer sponsor of the UFC on January 1, 2024.
